TOPIC:MASS MEDIA.
There are two groups of people with diametrically opposed points of view. The first group believes that modern technologies, especially Mass Media, influence badly on people’s mind. They claim that «search engines lower our intelligence, encouraging us to skim on the surface of knowledge rather than dive to its depths». But this argument is disputed by the author, who thinks that people’s intelligence increases due to the development of science. Yes, nowadays people learn some facts and skills every time and it changes their mind but «the existence of neural plasticity does not mean the brain is a blob of clay pounded into shape by experience». The basic information-processing capacities of the brain don’t change.
So, «the effects of consuming electronic media are also likely to be far more limited than the panic implies», - Steven Pinker writes. Media critics compare the information from the mass media with food, i.e. «you are what you eat». But if it was true Twitter postings, for example, would turn people’s thoughts into Twitter postings. The author admits that «the constant arrival of information packets can be distracting or addictive, especially to people with attention deficit disorder». But it’s not a new phenomenon. In this case people should take control over themselves and turn off their e-mail or Twitter at work, put away their phones and laptops when they eat. Steven Pinker also advices to get knowledge not from Google but in universities when it must be «maintained with constant upkeep, which we call analysis, criticism and debate». The author concludes the article with the idea that «knowledge is increasing exponentially; human brainpower and waking hours are not». He claims the Internet and information technologies help people manage, search and retrieve their collective intellectual output at different scales, from Twitter and previews to e-books and online encyclopaedias. «Far from making us stupid, these technologies are the only things that will keep us smart», - sums up Steven Pinker.
I completely agree with the author. Modern technologies are more useful for people than harmful. They give a lot of information and help them to organise it at different levels. But at the same time it might be harmful when people become addicted to SMM such as Twitter, Facebook etc. This case occurs often in modern society, therefore people should use their gadgets carefully. I think through mass media somebody can influence on people’s minds, e.g. we get through television only the information that the government wants to give us. I suppose people mustn’t believe in everything that they read or watch. To my mind, there are only two negatives about mass media, and there are lots of pluses which are more significant. What do you think about it? Are you for or against mass media? Give your reasons.